Posts by Whitney Blankenship

6 Email Dark Mode Best Practices (To Save Your Customers’ Eyes)

Back in the day, dark was the only option for computer interfaces. Image source Technological strides paved the way for a world of bright and breezy design, leading to the predominance of white

6 Strategies to Build an Ecommerce Affiliate Marketing Program

Ever wish you had a network of social media influencers, bloggers, podcasters, YouTubers, and website owners recommending your brand and products to their audiences? That’s basically affiliate

The 7 Best Email Service Providers for Ecommerce Brands in 2024

You might have heard someone say that email marketing is dead. That’s just not true. In fact, for every $1 spent on email marketing, the average return is $42. You're also 40 times more likely to get

How to (Really) Treat Your VIP Customers So They Keep Coming Back

If you’ve ever heard of the Pareto principle, you’ll know that theoretically, about 80 percent of your sales and revenue come from roughly 20 percent of your customer base. Whether or not that’s

9 Awesome June Newsletter Ideas [That Will Kick Off Your Summer Right]

We all know the golden quarter can be make or break for ecommerce businesses. But did you know that in 2022, June was the second-biggest month for US retail sales, with consumers shelling out over

7 of the Best Ecommerce Pricing Examples (To Maximize Conversion)

Pricing your ecommerce products might sound like an easy feat. Just set a price, and away you go. In reality, it can be challenging, and it's one of the most important things to do right. Poor

The 7 Best Ecommerce Tools for Customer-Centric Brands

Think about the best customer experience you’ve encountered. It could have been at a hotel, a restaurant, a sports ground, a physical store… Maybe it was even on a website. Wherever it happened, I

5 Strategies For Becoming More Customer-centric (With Examples Included)

Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than

7 Best Marketing Podcasts (You Can't Miss In 2024)

Listening to marketing podcasts can help you get insights into the latest marketing trends, tactics, and strategies. Basically, to stay informed about what’s currently working in the marketing

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