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Posts by Whitney Blankenship

Email Segmentation August 9, 2023

7 Customer Segmentation Ideas to Better Target Your Campaigns

Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in

Email Marketing August 7, 2023

The 10 Best AWeber Alternatives (Feature by Feature Comparison)

AWeber is well-known and reasonably priced. It gives you a bunch of ways to grow and engage your audience, from email marketing to web push notifications to slickly designed landing pages. And it has

Ecommerce UX August 2, 2023

The 11 Best Ecommerce Homepage Examples [That Nail User Experience]

Making a sale is all about that first impression. If you get that right, the chances you'll land a customer rise high. And your site is precisely that — the first opportunity for your ecommerce store

Email Marketing July 31, 2023

How to Write the Perfect Product Launch Email (+8 Examples for Inspiration)

Google Glass. Premier smokeless cigarettes. New Coke. What do those expensively developed, highly anticipated products have in common? They all flopped. And they’re in good company. Of nearly 30,000

Ecommerce July 26, 2023

How to Write a Refund Policy for Your Online Store (+ Examples)

Writing a refund policy may seem like an afterthought, often pushed to the bottom of the to-do list for new online store owners. It shouldn't be. It's estimated that 67% of shoppers check the returns

Ecommerce Platforms July 24, 2023

How to Use Shopify Forms (+ 8 Excellent Examples We Found)

Forms are vital tools for helping you reach your marketing goals. According to HubSpot, 74 percent of marketers use website forms for lead generation. And 49.7 percent say that signup forms yield the

Email Marketing July 17, 2023

8 Advanced Post-Purchase Workflows (That Will Help You Build Loyalty)

Chances are, most of your marketing strategies and workflows are geared toward acquisition. Because without a constant stream of new customers, you’ll never hit your growth goals. But, as marketers,

Customer Experience July 12, 2023

10 Incredible Customer Retention Strategies (You Can't Afford to Miss)

Imagine two brands. Brand A is one of your favs. You’ve bought from them before, you love their products, you subscribe to their email newsletters, and you get a tingle of anticipation each time you

Email Marketing July 10, 2023

The Only Advanced Abandoned Cart Workflow Template You’ll Ever Need

Shopping cart abandonment is the scourge of ecommerce marketers everywhere. You’ve piqued a prospective customer’s interest so much that they’ve visited your store, browsed your products, and added

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