Posts by Whitney Blankenship
In a world of expanding competition, it's more important than ever to build relationships with your customers. It helps turn one-time shoppers into loyal brand advocates who keep coming back.
You might have an incredible product, a beautiful website, and a ton of traffic. But it doesn’t count for much if you can’t convert site visitors into paying customers. Unfortunately, it seems
Outbound marketing is like playing high-stakes darts. You throw one dart into a pool of dartboards, and hope that you make at least one bullseye. While that’s well and good, if the only strategy
If you’re one of the many, many online retailers using ecommerce popups, you’ll know just how effective they can be. There are dozens of studies out there providing popup conversion rate benchmarks,
Post-purchase offers (PPOs) are the secret weapon for boosting business through personalization efforts. Not only do they help to capture additional sales after your customer has already purchased,
Imagine you ran a brick-and-mortar store that got 100 unique visitors per day. Of those visitors, about 30 of them would walk in the front door, say absolutely nothing, and walk right back out. This
What customers demand from an online shopping experience has changed drastically over the years. Customers of all ages have grown accustomed to intuitive interfaces on sites like Amazon, meaning