Posts by Whitney Blankenship
21 Cart Abandonment Statistics To Help Build Your 2023 Strategy
Shopping cart abandonment is the eternal nemesis of ecommerce store owners. I can say from experience that it’s incredibly frustrating to successfully move a shopper through the sales funnel and
10 Excellent HubSpot Alternatives That'll Electrify Your Email Program
Partsales hub, part marketing automation platform, and part CRM software, HubSpot is a decidedly heavyweight tool. Few platforms can go toe-to-toe with it on features. But HubSpot’s greatest
The 10 Best ConvertKit Alternatives for a Killer Email Marketing Strategy
ConvertKit isn’t your average email marketing platform. It caters to a specific niche: content creators who want to reach, engage, and build their audiences through email newsletters. So if you’re a
29 Persuasive Power Words That Sell (With Real Life Examples)
In a world where AI tools can spit out an essay on any subject in mere seconds, it’s easy to overlook the value of individual words. Yet the fact remains: power words sell. With the right messaging,
The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to
9 Eerie-sistible Halloween Popup Examples to Make You Scream
For ecommerce brands, the best way to avoid a fright this October 31st is to nail your Halloween campaigns. Spooky season is one of the year’s biggest shopping occasions, with the National Retail
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
10 Fantastic Omnisend Alternatives to Get Next-Level Email Campaigns
With 87 percent of B2C marketers using automation as part of their email marketing strategies, there’s no lack of demand for ecommerce-focused automation platforms. Omnisend is just such a platform,
How to Achieve a Great Email Sender Reputation – Tips, Tools, and More
In a digital realm full of overflowing inboxes and fleeting attention spans, the fate of your emails hangs in the balance. With a single click, emails travel toward your audience’s inbox, navigating
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