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Posts by Whitney Blankenship

Email Marketing

9 Giveaway Email Subject Lines (To Boost Your Giveaway Open Rates)

We all love email marketing. With an average ROI of $36 for every $1 spent, it’s one of the most reliable (and least expensive) ways to generate revenue. But it’s worth remembering that your audience


How to Calculate Your Ecommerce Retention Rate (+ 4 Ways to Boost It)

Existing customers are one of your greatest assets as an ecommerce marketer. They’re people who liked your messaging and product enough to purchase from you at least once — and with a little gentle


John Tedesco Moves On from Drip, Drip Welcomes Pam Webber as New CEO

Last week was an emotional time at Drip.  Our CEO, John Tedesco, affectionately called JT by most, has announced that he’s moving on from his role and from our Board of Directors to spend more time


7 Excellent Ecommerce Tools (That Won't Break the Bank)

Ecommerce marketing is constantly changing. For instance, just a couple years ago, it felt like all you needed to do to grow your audience and sales was to post a few ads on Instagram. Yet two-thirds

Email Marketing

7 May Newsletter Ideas (That You'll Want to Steal Today)

For many of us, May is a time of celebration, as the weather hots up, music festivals take place across the US, and students graduate college. Which should mean plenty of opportunities for brands,

Email Marketing

Behavioral Segmentation: Everything You Ever Need for Better Targeting

Actions speak louder than words, and nothing is more important for you than how your customers are behaving. When you don’t know what your customers are doing—what pages they’re visiting, what


The 7 Best Ecommerce Products To Sell Online in 2023

When searching for the best ecommerce products to sell online, you may be overwhelmed by the plethora of choices. The internet is full of products; the problem is not a lack of them. The challenge is

Email Marketing

5 Fantastic Mother's Day  Email Examples (To Inspire You)

Mother’s Day is a great opportunity to show mothers and grandmothers how much we appreciate everything they do. Naturally, it’s also one of the most competitive occasions of the year in ecommerce —

Email Marketing

The 10 Best ActiveCampaign Alternatives (With Feature Breakdown)

Almost four in five marketers say their overall customer journey is at least partially automated, according to research from Ascend2. And the #1 use of marketing automation software? Email marketing.


5 Proven Ways to Boost your Average Order Value (AOV)

Conversion isn’t everything. Put your pitchforks away, it’s still important. It’s just not everything. Don’t get me wrong: conversion is and should be a huge concern for ecommerce merchants. After