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Posts by Whitney Blankenship

Marketing Automation November 13, 2023

The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth

It’s hard to believe, but once upon a time, everything in digital marketing was manual. Scoring leads. Uploading them to your CRM. Building and updating audience segments in your email marketing

Marketing Automation November 8, 2023

The Drip Marketing Automation Report 2024

The last few years have been marked by uncertainty. After the boom and subsequent pandemic contraction, ecommerce merchants have been left reeling. Right now, we’re looking for any possible way to

Email Marketing November 6, 2023

Why Emails Go to Spam (and What to Do About it)

Email has been and continues to be an absolute workhorse for marketers. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four

Holiday Marketing October 30, 2023

Move Over Black Friday – It's Time for Black October and November

Every online brand has its sights set on one massive holiday: Black Friday. There’s no exception. If you’re not “going big” on Black Friday, you’re missing out. Everyone talks about how Black Friday

Ecommerce October 30, 2023

Is Headless Commerce Right for Your Store? 7 Benefits Explained

We’re living in an age where ecommerce is evolving at an increasingly rapid rate. It wasn’t all that long ago, where buying online was more of a novelty concept. Digital shoppers could certainly find

Marketing Automation October 25, 2023

21 Cart Abandonment Statistics To Help Build Your 2024 Strategy

Shopping cart abandonment is the eternal nemesis of ecommerce store owners. I can say from experience that it’s incredibly frustrating to successfully move a shopper through the sales funnel and

Email Marketing October 23, 2023

10 Excellent HubSpot Alternatives That'll Electrify Your Email Program

Partsales hub, part marketing automation platform, and part CRM software, HubSpot is a decidedly heavyweight tool. Few platforms can go toe-to-toe with it on features. But HubSpot’s greatest

Email Marketing October 18, 2023

The 10 Best ConvertKit Alternatives for a Killer Email Marketing Strategy

ConvertKit isn’t your average email marketing platform. It caters to a specific niche: content creators who want to reach, engage, and build their audiences through email newsletters. So if you’re a

CRO October 16, 2023

29 Persuasive Power Words That Sell (With Real Life Examples)

In a world where AI tools can spit out an essay on any subject in mere seconds, it’s easy to overlook the value of individual words. Yet the fact remains: power words sell. With the right messaging,

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