Posts by Whitney Blankenship
10 Constant Contact Alternatives to Help You Choose the Right ESP
Launched way back in 1995, Constant Contact is practically geriatric in the fast-moving world of digital marketing. This longevity has helped it build one of the strongest brands on the market… Image
10 Excellent GetResponse Alternatives That'll Transform Your Strategy
GetResponse is one of the biggest names in email marketing. With its complex automations, sophisticated list management, and exceptional email deliverability, it’s easy to see why GetResponse is the
13 Small Business Marketing Strategies You Can Try Today (+ 5 Tools to Test)
As a small business, you don’t have the budget and resources of your larger rivals. You can’t afford to drop millions of dollars promoting your latest product launch. And you don’t have an office (or
How to Make Amazing Abandoned Cart Emails for Shopify
Few things in the ecommerce world are more frustrating (and costly) than abandoned carts. You’ve got within inches of a sale, only for the customer to up and leave your Shopify store at the last
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
13 Loyalty-Building Referral Email Examples (+ Templates & Tips)
Let me do some extremely simple math to illustrate the power of referral marketing: Say you’ve got 10,000 contacts on your email list. According to the Survey Center on American Life, 53 percent of
How to Improve Your Email Open Rate: 10 Research-Backed Tactics
Think about all the work that goes into sending a marketing email. Brainstorming ideas. Working on the design. Writing the body copy. Coming up with a snappy subject line. So it’s a little depressing
17 Summer Marketing Ideas You Can Try Today
Historically, when the weather heats up, online sales cool down as shoppers spend more traveling, dining out, and generally enjoying the great outdoors. All of which means that if you’re going to
The 7 Best Shopify Automation Apps for Ecommerce Growth in 2023
Almost four in five marketers say their overall customer journey is at least partially automated, so you’re probably no stranger to the world of Shopify automation. At the same time, there’s almost
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