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Posts by Whitney Blankenship


How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)

Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed

Email Marketing

The 7 Best St. Patrick's Day Emails We’ve Ever Seen (Plus Examples)

St. Patrick's Day is an occasion to have some fun and get creative with your marketing emails.  According to Statista, over 60% of Americans plan to celebrate St. Patrick's Day, which makes it a


How to Use Channel Marketing (Your Key to Unlocking More Sales)

Marketing in ecommerce is far from easy.  Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working.  So why not

Email Marketing

7 March Newsletter Ideas (That Will Inspire Your Spring Campaigns)

March feels like a blessed relief after those long, cold winter months. Not just because the weather’s finally heating up, but because consumers are finally spending money again. In March 2022, US

Website Popups

7 Email Capture Tools for Ecommerce in 2023

Growing your customer base is often one of the most important aspects of creating a profitable ecommerce business, no matter the niche. With digital marketing more necessary than ever, keeping track


Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)

It’s no secret that personalization holds the key to successful email marketing. In fact, 62 percent of consumers respond positively to emails with personalized content, while 76 percent feel


Cause Marketing for Ecommerce Brands: Everything You Need to Know

It’s no question that customers are more ethically conscious than ever before.  They’re more politically aware — and they care more about where their dollars go than they did even ten years ago.  For

B2B Marketing

8 Small Business Social Media Ideas to Inspire You (With Examples)

When it comes to social media, authenticity trumps virality.  You need to consistently post interesting content your target audience enjoys to connect and engage with customers, build relationships,

Website Popups

7 Personalized Popup Examples (That You'll Wish You'd Found Sooner)

Website popups are a marketer’s best friend, allowing us to capture leads and target them with conversion-oriented messaging. Figures show the average email popup converts three percent of website