Posts by Whitney Blankenship
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How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they
4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the
7 Advanced Welcome Emails from Top Ecommerce Brands
Of all the email campaigns you ever build, your welcome series is the most important. Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional
How to Calculate the Average Customer Lifetime Value for Ecommerce
Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build
How to Write Social Proof-Infused Subject Lines (+ Examples)
I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions
Every Ecommerce Holiday You Should Prepare for in 2025
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your position
41 Key Email Marketing Statistics for 2024 (Incl. Mobile)
Email marketing statistics change about as quickly as Kim Kardashian changes outfits. Marketers must stay in tune with email marketing statistics because they have a massive impact on how we view the
7 Awe-Inspiring Email Copywriting Examples You Need to See
Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in
14 Research-Backed Ways to Split Test Your Subject Line for More Opens
Email open rate is important. After all, if someone doesn’t open your email, they can’t read it. A/B testing your email subject lines is one of the best ways to optimize your email marketing efforts.
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