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How to Use Customer Testimonials in Your Emails (+ Examples)
It’s impossible to overstate the value of quality customer testimonials. So rather than resorting to hyperbole, I’ll give you a couple of interesting stats that demonstrate how effective a positive
How to Use the Buyer’s Journey in Marketing (+ Examples)
Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today,
E-Commerce Referral Marketing: How to Get More Sales (on Autopilot)
Marketing is most effective when it’s not even clear that you’re doing any. Nowhere is this more clear than when a customer comes to you through a referral. A satisfied customer recommends your
How to Sell to Millennials (Step-by-Step)
Millennials are a different market game altogether – they don’t seem to respond to traditional marketing methods and strategies that have always worked for the Baby Boomers and Generation X markets.
How to Use Keyword Mapping for the Buyer’s Journey
Let me ask you a question: What if you’ve got your keyword research all wrong? I ask because most marketers use the same broken process: Hop onto a keyword tool Plug in some industry-specific
How to Use E-Commerce Trust Badges (Backed by Data)
Customer trust has always been a big deal. But Vanessa Mitchell, a senior journalist at CMO, says it’s more important than ever. Customer trust is a key brand differentiator that can make or break a
9 Proven Ways to Get More Product Reviews (+ Examples)
If you want to buy one of the many iPhones out there right now, you probably can’t make a decision in a minute. If you’re like most people, your first thought is to tap into a browser “iPhone
7 Proven Ways to Get Better Customer Feedback (+ Examples)
Have you ever been at a loss when trying to optimize your emails, your website, and other aspects of your business? Of course, you have! We all have. The frustration keeps building as you try to
7 Types of Customer Appreciation Emails You Need to Send
If you’re anything like the rest of us, you’re likely channeling valuable time and resources into growing your email list with quality leads and converting prospects into customers. While doing that,
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