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How to Use Customer Testimonials in Your Emails (+ Examples)
It’s impossible to overstate the value of quality customer testimonials. So rather than resorting to hyperbole, I’ll give you a couple of interesting stats that demonstrate how effective a positive
How to Use the Buyer’s Journey in Marketing (+ Examples)
Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today,
E-Commerce Referral Marketing: How to Get More Sales (on Autopilot)
Marketing is most effective when it’s not even clear that you’re doing any. Nowhere is this more clear than when a customer comes to you through a referral. A satisfied customer recommends your
How to Sell to Millennials (Step-by-Step)
Millennials are a different market game altogether – they don’t seem to respond to traditional marketing methods and strategies that have always worked for the Baby Boomers and Generation X markets.
How to Use Keyword Mapping for the Buyer’s Journey
Let me ask you a question: What if you’ve got your keyword research all wrong? I ask because most marketers use the same broken process: Hop onto a keyword tool Plug in some industry-specific
How to Use E-Commerce Trust Badges (Backed by Data)
Customer trust has always been a big deal. But Vanessa Mitchell, a senior journalist at CMO, says it’s more important than ever. Customer trust is a key brand differentiator that can make or break a
Everything You Need to Know About E-Commerce NPS
Customers are important, but so is customer retention. Keeping customers around means they’ll keep buying from you, giving you a steady income stream. That’s why churn rate is such a crucial metric
9 Proven Ways to Get More Product Reviews (+ Examples)
If you want to buy one of the many iPhones out there right now, you probably can’t make a decision in a minute. If you’re like most people, your first thought is to tap into a browser “iPhone
7 Proven Ways to Get Better Customer Feedback (+ Examples)
Have you ever been at a loss when trying to optimize your emails, your website, and other aspects of your business? Of course, you have! We all have. The frustration keeps building as you try to
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