8 Actionable Ways to Increase Your Products’ Perceived Value
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8 Actionable Ways to Increase Your Products’ Perceived Value
Perception is reality. This classic line asserts the idea that however you perceive something is how it really is. Reality is subjective and ultimately decided by the person experiencing it. It’s a
8 B2B Lead Generation Ideas You Can Steal (+ Examples)
$2.84 billion will be spent on digital lead generation in 2020 in the US alone. By 2023, that number is expected to grow to $3.24 billion. But without the right strategy in place, these efforts can
7 Types of Customer Appreciation Emails You Need to Send
If you’re anything like the rest of us, you’re likely channeling valuable time and resources into growing your email list with quality leads and converting prospects into customers. While doing that,
7 Types of Social Proof You Need to Use in Your Email Marketing
Have you ever refrained from buying something just because your friend told you it’s not that good? Or walked into a bookstore and headed straight to the bestsellers’ section? You likely have. Why?
7 Proven SMS Marketing Ideas You Can Steal (+ Examples)
We’ve been hearing for years about how mobile is the next big thing in digital marketing. A lot of those articles talking up mobile as a channel invariably give a theoretical example that goes a bit
8 of the Best FOMO Marketing Examples You Must See
Did you see that video? Have you heard that song? Have you done that challenge? These are all questions you may hear from friends, family or colleagues on any given day. Answer “no,” and you’ll
9 of the Best Email Marketing Examples We’ve Seen (2026)
Writing good emails is tough. Finding out when, and what to write is even tougher. You need to write emails that get opened, clicked and remembered—every single time. But not everyone is struggling.
9 Creative Email Countdown Timer Examples You Can Copy
Want to generate more clicks and sales from your email marketing? It’s time you started using countdown timers. Countdown timers can be employed in emails any time you want to drive urgency and
9 Creative Subject Lines to Inspire Your Next Email Campaign
As an email marketer, it’s easy to get too caught up in trying to do what everyone else is doing. We talk about it a lot here on the blog, but standing out from the crowd of your subscribers’ inboxes
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