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Ecommerce Marketing May 24, 2022

How to Use Gated Content for Lead Generation

Gated content is where you “lock” a piece of content such as an eBook, whitepaper, or webinar, and a visitor is required to give you their information to gain access to it. Unlike ungated content

Ecommerce Marketing May 24, 2022

Convert More Leads By Learning from These 5 Case Study Examples

I think we can all agree that content marketing, when done right, is incredibly potent. Recent data from HubSpot found that 77 percent of companies currently have a content marketing strategy in

Lead Generation May 24, 2022

8 B2B Lead Generation Ideas You Can Steal (+ Examples)

$2.84 billion will be spent on digital lead generation in 2020 in the US alone. By 2023, that number is expected to grow to $3.24 billion. But without the right strategy in place, these efforts can

Ecommerce Marketing May 24, 2022

7 E-Commerce Lead Magnet Ideas to Inspire Your Own

Lead generation is changing every day. And nowhere is this more evident than online. Paid advertising costs more, while technology is evolving to meet the public’s concerns around data privacy—making

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