Posts by Whitney Blankenship
7 December Newsletter Ideas that Actually Work
Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See
8 Automation Strategies to Improve Customer Experience (That Are Worth Implementing Today)
Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. Meeting those expectations is crucial for
The Complete Guide to Email Marketing in 2023: Best Practices, & Fantastic Examples
This is the most complete guide to email marketing examples online. We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in
5 Black Friday Cyber Monday Tips for 2023 Holiday Success
Black Friday seems to come up quicker every year. Last year, 79.2 million US consumers shopped online during Black Friday, 70% of which was specifically towards holiday gifting. And every year,
The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth
It’s hard to believe, but once upon a time, everything in digital marketing was manual. Scoring leads. Uploading them to your CRM. Building and updating audience segments in your email marketing
The Drip Marketing Automation Report 2023
The last few years have been marked by uncertainty. After the boom and subsequent pandemic contraction, ecommerce merchants have been left reeling. Right now, we’re looking for any possible way to
Why Emails Go to Spam (and What to Do About it)
Email has been and continues to be an absolute workhorse for marketers. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four
Move Over Black Friday – It's Time for Black October and November
Every online brand has its sights set on one massive holiday: Black Friday. There’s no exception. If you’re not “going big” on Black Friday, you’re missing out. Everyone talks about how Black Friday
Is Headless Commerce Right for Your Store? 7 Benefits Explained
We’re living in an age where ecommerce is evolving at an increasingly rapid rate. It wasn’t all that long ago, where buying online was more of a novelty concept. Digital shoppers could certainly find
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