Posts by Whitney Blankenship
7 May Newsletter Ideas (That You'll Want to Steal Today)
For many of us, May is a time of celebration, as the weather hots up, music festivals take place across the US, and students graduate college. Which should mean plenty of opportunities for brands,
7 Awesome April Newsletter Ideas (You Didn't Know You Needed)
Some months it can seem tough to come up with newsletter ideas. Fortunately, April isn’t one of those months. With a calendar that includes April Fool’s Day, Easter, and tax return season, there’s no
7 of the Best April Fools Email Examples We’ve Ever Seen
April Fools' Day brings a welcome chance for ecommerce stores and their customers to have some good-natured fun. It turns out that customers actually prefer humor in marketing. Oracle's recent
7 March Newsletter Ideas (That Will Inspire Your Spring Campaigns)
March feels like a blessed relief after those long, cold winter months. Not just because the weather’s finally heating up, but because consumers are finally spending money again. In March 2022, US
29 Power Words That Sell + Persuasive Writing Guide (2026)
In a world where AI tools can spit out an essay on any subject in mere seconds, it’s easy to overlook the value of individual words. Yet the fact remains: power words sell. With the right messaging,
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How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they
4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the
7 Advanced Welcome Emails from Top Ecommerce Brands
Of all the email campaigns you ever build, your welcome series is the most important. Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional
How to Calculate the Average Customer Lifetime Value for Ecommerce
Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build
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