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Posts by Whitney Blankenship


5 Strategies For Becoming More Customer-centric (With Examples Included)

Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than


7 Best Marketing Podcasts (You Can't Miss In 2023)

Listening to marketing podcasts can help you get insights into the latest marketing trends, tactics, and strategies. Basically, to stay informed about what’s currently working in the marketing


5 Relationship Marketing Strategies To Retain Customers (Examples Included)

In a world of expanding competition, it's more important than ever to build relationships with your customers. It helps turn one-time shoppers into loyal brand advocates who keep coming back.


The 5 Best Landing Page Builders (That’ll Increase Conversion Rate)

You might have an incredible product, a beautiful website, and a ton of traffic. But it doesn’t count for much if you can’t convert site visitors into paying customers. Unfortunately, it seems


Inbound Marketing For Ecommerce: Everything You Need To Know

Outbound marketing is like playing high-stakes darts. You throw one dart into a pool of dartboards, and hope that you make at least one bullseye.  While that’s well and good, if the only strategy

Website Popups

7 Amazing Ecommerce Popup Templates (That You Can Steal Today)

If you’re one of the many, many online retailers using ecommerce popups, you’ll know just how effective they can be. There are dozens of studies out there providing popup conversion rate benchmarks,


5 Awesome Ways to Use Post-Purchase Offers That You Haven't Thought Of

Post-purchase offers (PPOs) are the secret weapon for boosting business through personalization efforts.  Not only do they help to capture additional sales after your customer has already purchased,


5 Effective Ways To Reduce Bounce Rate For Ecommerce Stores + Examples

Imagine you ran a brick-and-mortar store that got 100 unique visitors per day.  Of those visitors, about 30 of them would walk in the front door, say absolutely nothing, and walk right back out. 


7 Ecommerce UX Design Strategies That Increase Sales + Practical Steps

What customers demand from an online shopping experience has changed drastically over the years. Customers of all ages have grown accustomed to intuitive interfaces on sites like Amazon, meaning

Email Marketing

7 of The Best Win Back Email Examples We’ve Seen

You’ve built a long and stable relationship with a customer. You understand their likes, dislikes, and buying patterns. You celebrate their birthday, send them personalized product recommendations,