Photo of Whitney Blankenship

Posts by Whitney Blankenship

Email Marketing

7 Awesome April Newsletter Ideas (You Didn't Know You Needed)

Some months it can seem tough to come up with newsletter ideas. Fortunately, April isn’t one of those months. With a calendar that includes April Fool’s Day, Easter, and tax return season, there’s no

Email Marketing

10 Klaviyo Alternatives (That Are Worth Switching To)

Ecommerce marketers are busy. From promoting product launches to launching flash sales to generating ecommerce leads, it often feels there just aren’t enough hours to fit everything in. And let’s not


Why Ecommerce Sellers Need a Customer-First Strategy for Sustainable Growth in 2023

It’s a hard time to be in ecommerce right now.  The promotions and marketing initiatives that used to work just aren’t bringing in the same return anymore.  Things have changed.  Massive pandemic


Every Ecommerce Holiday You Should Prepare for in 2023

You’re probably facing a lot of competition in your niche.  It’s fierce out there.  For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your

Email Marketing

7 of the Best April Fools Email Examples We’ve Ever Seen

April Fools' Day brings a welcome chance for ecommerce stores and their customers to have some good-natured fun. It turns out that customers actually prefer humor in marketing. Oracle's recent


How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)

Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed

Email Marketing

The 7 Best St. Patrick's Day Emails We’ve Ever Seen (Plus Examples)

St. Patrick's Day is an occasion to have some fun and get creative with your marketing emails.  According to Statista, over 60% of Americans plan to celebrate St. Patrick's Day, which makes it a


How to Use Channel Marketing (Your Key to Unlocking More Sales)

Marketing in ecommerce is far from easy.  Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working.  So why not

Email Marketing

7 March Newsletter Ideas (That Will Inspire Your Spring Campaigns)

March feels like a blessed relief after those long, cold winter months. Not just because the weather’s finally heating up, but because consumers are finally spending money again. In March 2022, US

Website Popups

7 Email Capture Tools for Ecommerce in 2023

Growing your customer base is often one of the most important aspects of creating a profitable ecommerce business, no matter the niche. With digital marketing more necessary than ever, keeping track