CRO (2)


How to Use Customer Testimonials in Your Emails (+ Examples)

  It’s impossible to overstate the value of quality customer testimonials. So rather than resorting to hyperbole, I’ll give you a couple of interesting stats that demonstrate how effective a positive

Our Latest Posts


How to Collect 28.83% More Emails With Content Upgrades

  Content upgrades. You know they work. You’ve read countless posts about content upgrade ideas and how to create them … But do they work for YOU? We’ve experimented a lot with our content upgrade


How to Use Visual Cues in E-Commerce (+ 8 Examples)

Web design is obviously important. Visitors are heavily influenced by your design, and it affects their behavior on many levels. It can motivate them to browse through your site, engage with your


How to Build an Email List for Free (With 6 Examples)

  You know by now that buying an email list is a no-no. Some even consider it to be a cardinal sin of digital marketing. In earlier blog posts, we've covered some better alternatives for growing an


How to Use Color Psychology in Marketing (+ Examples)

  Color psychology is a frequently discussed and often debated aspect of marketing. And why wouldn’t it be? With humans being innately visual by nature, it only makes sense that color would play a


How to Win Over More Customers with Gamification Marketing

People love playing online games. In 2018, 67 percent of Americans played them, with 90 percent of games being played on smartphones, tablets or both. That’s over two-thirds of the population. 


How to Use Social Proof in Your Subject Lines (+ Examples)

I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions


Help Shoppers Better Understand Your Products and Increase Conversions with These 7 E-Commerce CRO Tips

  Driving a high volume of targeted traffic to your e-commerce store is essential. But it’s only half the battle. You also need to convert traffic into customers. After all, it doesn’t matter how


How to Boost Your Conversion Rate with Two-Step Opt-In Forms

  The average opt-in percentage for e-commerce sites is only 1.95 percent. This means you can expect fewer than two out of every 100 shoppers to subscribe to your newsletter. That’s not ideal and


Collect More Emails With These 8 Lead Capture Form Examples

  Capturing leads is one of the most critical steps in promoting your e-commerce business. When you’re successful at capturing leads, you can more easily move prospects down your sales funnel and