What Is a Good Conversion Rate? (And How to Improve Yours)
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What Is a Good Conversion Rate? (And How to Improve Yours)
Conversion rates are a bit of an obsession for a certain kind of marketer. And we seem to be growing more obsessed with them as time goes by. According to Google Trends, search interest in the topic
Marketing Statistics: The Only Guide You'll Ever Need
If you’re looking for the latest marketing statistics and trends, you’re in the right place. From cart abandonment to e-commerce marketing, I’ve covered everything you need to know to better inform
Shopify vs. WooCommerce: The Ultimate Guide for 2026
Selling products online has never been easier. In years past, it took a lot of technical know-how and time to create an online store. Now, thanks to the explosion of easy-to-use website builders, you
The 7 Best Magento Store Examples to Inspire Your Own
Choosing the right platform for your e-commerce store is vital. Magento has been a big player in the space for a while with the third-largest share of the e-commerce platform market. (Source:
What’s the Best Time to Send Email? Here’s What the Data Says (2026)
If you’re an online marketer, you’re likely spending valuable time and resources capitalizing on email marketing’s infamous 4,400% ROI. While the ROI of email marketing is high, the competition is
How to Drive More Donations for Your Nonprofit Using Popups
Never before in history has there been a better time for nonprofits to ask for donations. Not only are donations at risk, according to Charity Navigator, but for every 1,000 website visitors, a
How Two Surfers Turned a Pair of Vintage Sunglasses into a Two-Million Dollar Business (Case Study)
In November 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses. Little did he know that, two and a half years later, those sunglasses and his love for the
How Harry’s Built a $400 Million Brand (Case Study)
Ever heard of Harry’s? Since founding the company in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into a global online powerhouse. And the
How to Use Psychographics in Your Marketing
“Know thy customer.” It’s a must for all marketers regardless of your industry, niche, etc. Not only do you need to know “the who,” but you also need to know “the why.” For your campaign to truly
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