The 10 Best ActiveCampaign Alternatives (With Feature Breakdown)
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The 10 Best ActiveCampaign Alternatives (With Feature Breakdown)
Almost four in five marketers say their overall customer journey is at least partially automated, according to research from Ascend2. And the #1 use of marketing automation software? Email marketing.
5 Proven Ways to Boost your Average Order Value (AOV)
Conversion isn’t everything. Put your pitchforks away, it’s still important. It’s just not everything. Don’t get me wrong: conversion is and should be a huge concern for ecommerce merchants. After
9 Simple But Powerful Customer Testimonial Examples You Can Steal
If you’re reading this article, the following is likely true: You sell something, online or off; You know the importance of customer testimonials; but You don’t have many to highlight to potential
7 Common Ecommerce Mistakes (We Shouldn’t Be Seeing in 2024)
Running an ecommerce business is far from easy. The razor-thin net margins as low as 0.64% in the ecommerce game force you to have a large customer base — which means you need lots of traffic — to at
Omnichannel vs. Multichannel: Which Is Better for Ecommerce?
It’s getting more expensive to convert new customers than ever before. On top of that, the marketing channels you’ve been using for years aren’t producing the same returns. Which means less money in
Why Ecommerce Sellers Need a Customer-First Strategy for Sustainable Growth in 2024
It’s a hard time to be in ecommerce right now. The promotions and marketing initiatives that used to work just aren’t bringing in the same return anymore. Things have changed. Massive pandemic growth
How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)
Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed
The 7 Best St. Patrick's Day Emails We’ve Ever Seen (Plus Examples)
St. Patrick's Day is an occasion to have some fun and get creative with your marketing emails. According to Statista, over 60% of Americans plan to celebrate St. Patrick's Day, which makes it a great
The 10 Best Ecommerce Podcasts You Must Follow in 2026
If you ever searched for the best ecommerce podcasts on Spotify or Apple Music, you’ve seen how many options there are out there. As of writing, Spotify has over 2.2 million podcasts with a good
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