B2B Marketing
8 Small Business Social Media Ideas to Inspire You (With Examples)
When it comes to social media, authenticity trumps virality. You need to consistently post interesting content your target audience enjoys to connect and engage with customers, build relationships,
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How to Use Gated Content for Lead Generation
Gated content is where you “lock” a piece of content such as an eBook, whitepaper, or webinar, and a visitor is required to give you their information to gain access to it. Unlike ungated content
How to Write Engaging SaaS Onboarding Emails (+ Templates)
When we first started with email automation, we had no idea what we were doing. And this was the look on our faces when we saw the results of our first email onboarding workflow: Truth be told, our
Get Inspiration From These 6 B2B Popup Examples to Boost Your Opt-In Rate
There are many ways to nurture B2B leads and build a strong rapport with them until they’re ready to buy. But hands down one of the most effective continues to be email marketing. If you can
8 B2B Slogans That Instantly Grab Your Leads’ Attention
A B2B slogan, which is defined as “a short and striking or memorable phrase used in advertising,” helps instantly identify your product or company. With just a few words, it lets prospects know
8 B2B Landing Page Best Practices You Should Be Following
There’s a ton of disparity in the quality level of B2B landing pages. Some, like the examples I’m about to mention, check nearly all of the boxes and follow best practices to a T. Others, however,
8 B2B Lead Generation Ideas You Can Steal (+ Examples)
$2.84 billion will be spent on digital lead generation in 2020 in the US alone. By 2023, that number is expected to grow to $3.24 billion. But without the right strategy in place, these efforts can
7 B2B Email Marketing Best Practices (With Real-Life Examples)
Email continues to be a go-to marketing channel for most B2B brands, with 81 percent using it within the last 12 months. And when it comes to providing a framework for effectively nurturing leads,
7 Killer B2B Newsletter Ideas Based on Real-Life Email Campaigns
Eighty-one percent of B2B brands used newsletters for marketing in 2020, meaning it’s still one of the most popular strategies out there. And with an average click-through rate of 3.2 percent (B2C
6 of the Best B2B Landing Page Examples We’ve Ever Seen
There’s a lot that goes into getting a land page “just right.” It’s a challenge for B2Cs. But I think it’s even trickier for B2Bs because there’s so much information to unpack. While a B2C landing