How to Build a Detailed Customer Persona That Informs All of Your Marketing
Marketing without understanding your audience can lead to disappointment, failed campaigns, and uncertainty. That's why you need a customer persona.
6 Leadership Styles and How They Can Help (Or Harm) Your Business
Alexander the Great once said he was not afraid of an army of lions led by sheep. Which of these six leadership styles resonates with you?
7 Ways for Creative Entrepreneurs to Spark New Ideas and Invite Inspiration
Creative entrepreneurs often start their own company to escape the uninspiring cubicle. Here are 7 ways to spark creativity at your company.
7 YouTube Channels Every Entrepreneur Needs to Follow Right Now
In this article we list seven of the best YouTube channels for entrepreneurs that will educate and inspire you. Let’s get cracking!
7 Mind-Blowing Books Every Startup Founder Needs To Read
Running a business probably takes up most of your time, but it’s important to make the time to feed your mind, recharge your spirit and fire up your motivation. Here are seven books to help you do just that.
Exit Strategy: Weighing the Pros and Cons of Selling Your SaaS Company
This post explores the pros and cons of selling your SaaS company while looking at pricing, timing, and more.
5 Thought-Provoking Predictions About The Future of Entrepreneurship
Besides all the clever new gadgets, the way we work, think and interact are all changing rapidly. The business plans and marketing models that worked ten years ago are no longer valid. How does all of this affect your entrepreneurial outlook for the future? The following predictions will provide some food for thought.
Info Marketers: Create Multiple Streams of Online Income
As an info marketer, you owe it to yourself to leverage your hard work. Not only will you be increasing revenue to your business as a whole, but you will be doing people a service by making sure your valuable material gets into their hands when they need it most. Here's how to set up multiple streams of online income.
Case Study: How Adrian Rosebrock Optimizes Drip Campaigns to Create Lifelong Customers
This is a case study on how one of our customers, Adrian Rosebrock of PyImageSearch, uses Drip to increase profits with email marketing. Drip also played a crucial role in making his Kickstarter campaign successful.