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Posts by Sam Thomas Davies

Email Marketing October 6, 2023

Use These 9 Types of Black Friday Emails to Drive More Sales in 2024

Covid-19 has changed how online retailers profit from Black Friday. Gone are the days of queuing outside storefronts in the cold. In 2023, the majority of Black Friday transactions will take place

Copywriting September 27, 2023

10 World-Class Copywriting Examples to Add to Your Swipe File

Jim Rohn once said, “Interested people want to know if it works. Fascinated people want to learn how it works.”. Copywriting is no exception. You can easily become a better copywriter by collecting

Email Marketing August 22, 2023

180+ Email Subject Lines from Real Brands (Sorted by Category)

If you’re looking for good email subject lines to use for your marketing campaigns, you’re in the right place. We’ve compiled 180+ email subject lines from real brands and organized them by type,

Email Marketing June 28, 2023

How to Use GIFs in Emails Effectively (with Examples)

Turns out GIFs aren’t just for reacting to tweets — they’re also a fantastic way to drive engagement in your email marketing. There are plenty of brands driving eye-catching results by using GIFs in

Email List June 27, 2023

Email Popups: The Ultimate Guide

This guide covers everything you need to know about mastering successful email popups in 2023. We’ll cover what an email popup is, our favorite examples from top brands, as well as how to make one to

CRO June 26, 2023

How to Perform a Competitive Landscape Analysis from Scratch

Picture this: You're standing at the starting line of a race, surrounded by other athletes. You're capable of winning, but before the starting gun goes off, you take a glance around. Who are you up

Copywriting May 26, 2023

17 Little-Known Persuasive Copywriting Techniques That Will Improve Your Sales

If you’re looking for persuasive copywriting techniques you can try… You’re in the right place. In this post, I’ll share 17 of the best copywriting techniques you can use to boost your bottom line

CRO April 7, 2023

9 Simple But Powerful Customer Testimonial Examples You Can Steal

If you’re reading this article, the following is likely true: You sell something, online or off; You know the importance of customer testimonials; but You don’t have many to highlight to potential

Copywriting May 24, 2022

Popup Copywriting 101: 9 Little-Known Ways to Turn Traffic Into Sales

If there’s one thing I hate, it’s ugly, intrusive popups. But if there’s anything I hate more, it’s ugly intrusive popups that ignore copywriting best practices. I’ve seen more than my fair share of

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