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Ecommerce May 24, 2022

Casper Marketing: How a Mattress Retailer Went from Zero to $750 Million in 4 Years (Case Study)

In 2014, five guys got together with an idea to build a company that would revolutionize sleep. Their goal was ambitious and audacious: To create an affordable, direct-to-consumer mattress—without

Ecommerce May 24, 2022

7 Proven Sales Promotion Examples That’ll Skyrocket Your Sales

While the offer in your sales campaigns surely matters, how you frame and promote them often plays a more crucial role in converting prospects into customers. By combining website popups with email

Ecommerce May 24, 2022

7 WooCommerce Store Examples to Inspire Your Own

Imagine the power of a platform if nearly every e-commerce seller thinks of using it to start their online business. That’s WooCommerce for you. A powerful and versatile e-store tool, WooCommerce

Ecommerce May 24, 2022

8 Actionable Ways to Increase Your Products’ Perceived Value

Perception is reality. This classic line asserts the idea that however you perceive something is how it really is. Reality is subjective and ultimately decided by the person experiencing it. It’s a

Ecommerce May 24, 2022

9 Product Bundling Examples That’ll Boost Your Revenue

Way back in 2006, Amazon attributed 35 percent of its revenue to cross-selling. That was a surprisingly candid insight from the e-commerce behemoth, and unsurprisingly, it hasn’t provided an update

Ecommerce May 24, 2022

7 Outstanding E-Commerce Size Guide Examples You Can Copy

Returns are costly for e-commerce owners. From warehouse management to pre-paid shipping, excessive returns can make a huge dent in your profit. And that’s not the only issue. Frustrated shoppers who

Ecommerce May 24, 2022

9 Discount Strategies You Can Use Today (Without Hurting Sales)

Discounting has long been used to incentivize customers and prospects to make a purchase. It’s not a new strategy, but it is an effective one—when marketers follow a few best practices. The problem,

Ecommerce May 24, 2022

9 Strategies MeUndies Used to Grow 1,583% in 3 Years (Case Study)

Eight years ago, Jonathan Shokrian found himself running around a department store. What was supposed to be a quick trip to buy affordable and comfortable underwear, turned into a long and

Ecommerce May 24, 2022

9 Essential Ecommerce KPIs You Should Be Tracking

“Key performance indicator” (KPI) is a classic piece of marketing jargon. But unlike a lot of marketing jargon (“low-hanging fruit,” anyone?) it actually means something. KPIs allow you to chart

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