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Posts by Laura Gee

Ecommerce

Black-Owned Ecommerce Brands We Love

Celebrate Black History Month by supporting one of these Black-owned independent ecommerce brands.

Email Marketing

Future Proofed Metrics (thanks, iOS15!)

As your ecommerce superpower, the Drip team is creating more sophisticated ways to collect customer insights. We've implemented an update to calculate Revenue Attribution Rates that avoids the impact of iOS15 inflated open rates. The point is, you can continue to rely on your metrics to guide your strategy now and in the future.

Ecommerce

How Saint Jane Beauty Grew Their Brand With a Welcome Email Series

Saint Jane Beauty averages a 40% click-through rate and a 28% conversion rate on their welcome series emails. Here's how they do it.

Ecommerce

5 Revenue-Boosting Ecommerce Copywriting Tips

Copy has the power to motivate, educate, and persuade. And you don’t need to be a professional writer to write great copy. Here are 5 revenue-boosting ecommerce copywriting tips.

Ecommerce

8 Order Confirmation Email Examples for a Memorable Brand Experience

Go beyond the basics and spice up your order confirmation emails with these ideas.

Ecommerce

How To Upsell and Cross-Sell Like A Pro

Upselling and cross-selling are two great tactics to increase your revenue, average order value, retention, and lifetime value. Learn how to do it like a pro

News

A Brand New Homepage Experience

A brand new Drip homepage experience complete with marketing insights, best practices, basic how-to’s, and recommendations is here.

Ecommerce

How Does Ecommerce Make Money? Tips to Getting Started Selling Online

How does ecommerce make money? If you want to start selling online, check out these tips to getting started with ecommerce and making some real revenue with your next big idea.

News

Drip + BigCommerce = Big Revenue

Ecommerce merchants asked, and we listened. Drip now integrates directly with BigCommerce! Whether you’re an ecommerce expert or just starting your online business, Drip's BigCommerce integration has the tools you need to drive more sales with less effort.

Email Marketing

How To Write An Email Preheader

Often overlooked, the email preheader is a chance to drive more opens. And more opens = more sales. Here are six tips for writing email preheaders.

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