Posts by Rikke Berg Thomsen
9 Customer Retention Emails Retailers Must Send
If you’re like most marketers, you’re always looking out for ways to get new customers and boost revenue (without breaking your budget). But in doing so, you risk overlooking your existing customers.
9 Seasonal Marketing Ideas from Real Brands
Black Friday, Christmas, Easter, Halloween… These are all seasonal events that drive A LOT of website traffic. But are you capitalizing on that traffic and doing all you can to maximize sales during
7 of the Most Effective Strategies to Reduce Churn (+ Examples)
Churn is one of our least favorite words. And when we hear it, it usually means one thing: We’ve lost a customer. Like it or not, churn is an inevitable part of any business owner’s life. But it
9 Popup Use Cases Your Competitors Don’t Know About (Yet)
There’s a common misconception among marketers today. And it’s one that’s misleading the industry: Popups are only for capturing email addresses. Yes, popups are great when it comes to growing your
6 Inspiring Product Marketing Examples You Can Copy
As a marketer, there’s probably one feeling you want to evoke in your audience more than any other: You want your audience to get excited about your product so they’ll become loyal customers. So how
7 Mobile Popup Best Practices That Drive Conversions
Mobile popups work. Drip customers, for instance, achieve an average mobile conversion rate of 5.23 percent. So, there’s definitely traffic to capitalize on. Yet, many e-commerce sites don’t use them
7 E-Commerce Lead Magnet Ideas to Grow Your Email List
If you’re an e-tailer, you’ve likely researched lead magnet ideas at one time or another. And if you have, you might have noticed something troubling… Not all of the lead magnet ideas are relevant to
7 Live Chat Strategies to Drive More Sales (Incl. Examples)
Live chat is the new deal in customer service. And if you’re not already using it, it might be time to get started. In fact, a recent study by eMarketer found that live chat is directly related to
5 Email Copywriting Examples You Need to See
It’s a well-known feeling among marketers… You’re trying to write an email campaign for our email list but you just can’t seem to find the right angle. If this sounds familiar—keep reading. Today,
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