Discover your emails’ true value with
our free ROI calculator.

We all know the classic email marketing statistic: email can potentially return $44 for every dollar you invest in an email campaign. But how true are those numbers for your emails? To help you determine the true value of your campaigns, we’ve built a free email marketing ROI calculator. Scroll down to use our free ROI calculator and learn the true value of your email campaigns.


What is email marketing ROI?

Return on investment (ROI) is a financial metric widely used to measure the probability of a return on an investment. With email, ROI refers to the true measure of a campaign’s profitability. To calculate a campaign’s ROI, use the following formula:

(Profit – Cost of Campaign) ÷ Cost of Campaign = ROI %

Calculate the ROI of your email marketing.