Ecommerce companies feeling outgunned by the algorithmic personalization power of Amazon are finding themselves handcuffed. They’re stuck with choosing between ESP “solutions” that are too lightweight and only built for batch-and-blast email campaigns, or CRMs designed for enterprise-level management staff, which aren’t focused on true customer relationships.
In both cases, efficiency is trumping intimacy. You win with intimacy. Your customers shop with you, specifically, because they seek a smarter, more tailor-made hands-on experience.
For the customer, the actual “customer experience” starts way before they arrive at your site. With that in mind, marketing campaigns have to be intimate, integrated, and presented in the proper context.
That is why Drip is developing a sales and marketing automation platform designed specifically for ecommerce. We call it an ECRM—the ecommerce customer relationship management platform you need to keep customers close.