Celebrating hard work and commitment, Labor Day is one of the most significant holidays of the year.
The long weekend often means relaxation or vacation for many. But that’s not the only reason why many brands celebrate this day.
Labor Day usually coincides with the end of summer and the beginning of the fall season. During this period, back-to-school shoppers look for great deals on products they’ll need for the new school year. That’s why Labor Day weekend is the busiest shopping period of the year.
The data from Adobe Digital Insights also show that Labor Day sales amounted to over $2 billion in 2018. More interestingly, email marketing drove the most sales by accounting for over 30 percent of the sales.
With well-written Labor Day emails, you can appreciate committed workers while driving more online sales. Here are nine compelling Labor Day email examples to help you with that.
Labor Day Email Examples 101
In the spirit of Labor Day, Aurate sends an email that honors the artisans who work tirelessly to create precious jewels.
Notice how Aurate features two artisans busy at work, crafting jewels, together with clear copy that praises their craftspeople. Although the company’s email copy isn’t directly a sales pitch, it promotes the company’s jewelry products successfully.
With this email, Aurate honors its employees on Labor Day to increase brand affinity with its audience. At the same time, the company promotes its products without sounding too salesy.
By featuring its craftspeople, Aurate demonstrates its product quality. Although this email may not instantly skyrocket the company’s sales, it will keep Aurate in subscribers’ minds next time they shop for jewelry.
Labor Day is a busy shopping period, and oftentimes, shoppers have a smaller budget than all the items on their wishlist.
Getting on your subscribers’ minds early can put you at an advantage during this season. This is exactly what Huckberry does in this Labor Day email example:
Huckberry, an online store that sells gear for different activities, explains in its copy that its employees will be out-of-office during the holidays just like its customers. Using that, the company invites customers to make their purchases early.
It’s a brilliant tactic that evokes urgency and fear of missing out. If you don’t order by Monday, you won’t get your goods delivered for the Labor Day weekend.
To encourage more orders, Huckberry also makes a delivery guarantee for the holiday. Finally, the prominent call to action (CTA) button that reads “Shop now” provokes an additional sense of urgency.
Offering discounts before and during holidays is one of the most common e-commerce marketing strategies and emails are no exception to this rule. However, in this email, Casper takes a different route.
Rather than offer a discount for its mattresses, Casper promises a free sailboat for everyone who buys a mattress during the Labor Day weekend. This email copy, naturally, piques the recipient’s curiosity.
The company makes you think “Who gives a sailboat for a mattress purchase?” That’s until you discover it’s a paper sailboat. With this Labor Day email, Casper tries to add a fun twist to the holiday.
Another thing you’ll notice here is that Casper uses colors that fit its brand aesthetics. What’s more, the blue CTA button has a high contrast with the white background, and the button copy successfully drives urgency.
4. The Muse
You probably know someone that can never fully unwind during the holidays because they keep thinking about their open tasks.
The Muse, an online platform for job search and career advice, knows this well and sends this Labor Day email:
In the email, the platform isn’t promoting any products or sales. Instead, they feature a few career articles they picked for their subscribers.
While some might think career advice during a holiday is a no-go area, many of their subscribers won’t mind it. The email copy is light-hearted and clear about its message.
Even though The Muse isn’t necessarily trying to sell a product or service here, this email is a way to engage its subscribers and build positive relationships.
For some, free time means trying new recipes and discovering new tastes. Chobani finds a way to keep that group of people busy during this holiday.
It’s a great fit because, as an American company that makes Greek yogurt, many of Chobani’s subscribers are likely interested in such an email.
The first thing you’ll notice in this email is the colorful images of Chobani’s recipes. Below that is a question that invites the reader the conversion. If you answer that questions with a “yes,” you’re likely interested in the company’s recipes.
In this email, Chobani could easily promote their products. However, thinking of the long-term strategy, they choose to be helpful to their subscribers.
6. Studio DIY!
Studio DIY! is a website that provides information about DIY projects, recipes, and home improvement tips.
The website’s audience is used to seeing a lot of colors, and their Labor Day email is no exception.
In its email copy, Studio DIY! first sends you its holiday greetings, and then moves on to promote its offer. For Labor Day, Studio DIY! offers two discount levels based on the amount customers spend on its website.
The CTA button is easy to see and it contrasts nicely with the yellow background. Finally, Studio DIY! also does an excellent job displaying some of the products shoppers can buy (along with their discounted prices).
Considering that most people will have tens of brands vying for their attention during the Labor Day weekend, you need to remind subscribers of yourself with your emails to stand out in the crowd.
In this Labor Day email example, Article takes a step to remind subscribers of its holiday sales:
It’s a short, to-the-point reminder email. The company doesn’t need to reiterate everything from its original Labor Day offer.
Article’s main goal here is to provoke urgency and FOMO among the people who haven’t shopped the sale yet. The red CTA button is clear and benefit-driven, and the imagery represents Article’s products—modern, mid-century, and Scandinavian furniture.
8. Art Naturals
Art Naturals is an e-commerce store that sells essential oils, skincare, and body beauty products. To celebrate Labor Day weekend, Art Naturals organizes a selfie contest for women.
To join the competition, participants simply take a selfie, posing as Rosie the Riveter. Interestingly, to make things easier for participants, Art Naturals displays images of women doing the challenge.
In addition to the contest, Art Naturals also promotes a limited-time discount for its men’s grooming products. This discount is only valid for a day, and the urgency out may encourage many shoppers to buy.
9. Kate Spade
For some people, the Labor Day weekend is an opportunity to hit the road and explore a new location.
Kate Spade, an American luxury fashion brand, knows this well and runs a giveaway, promising a trip to Patagonia.
Kate Spade’s email has a compelling design, with a map in the background and an image of the location included in the giveaway.
The orange color of the CTA button contrasts well with the white background, and the email copy clearly explains the prize and how you can join the Labor Day giveaway.
These were the nine best Labor Day email examples I’ve recently seen.
There’s a lot you can learn from them while crafting your own holiday emails. Whether you’d like to promote your products or run a giveaway, take inspiration from these nine emails to create your own.