Posts by Marcus Espersen
How Do I Segment My Email List?
To segment an email list, group subscribers by shared traits like engagement, purchase history, lifecycle stage, or behavior. Pull the data from your store or email platform, build the segment using
8 Customer Segmentation Examples to Better Target Your Campaigns
If you're sending the same email to your highest-spending VIPs and your never-purchased browsers, you're leaving money on the table. Both of them know it. Generic broadcasts get tuned out fast.
What Is Customer Segmentation in Ecommerce?
Customer segmentation in ecommerce is the practice of dividing your customers into smaller groups based on shared traits like demographics, location, purchase history, browsing behavior, or lifecycle
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Demographic Segmentation: 7 Types, Real Examples, and How to Use It in Email Marketing
Here's a stat that should make you rethink your next email blast: segmented email campaigns generate 760% more revenue than one-size-fits-all sends. And yet, most ecommerce brands still send the same
9 Proven Ways to Fix Your Ecommerce Email Deliverability in 2026
Roughly 10–15% of marketing emails never reach the inbox. They're filtered, flagged, or silently rejected before a customer ever sees them. For an online store generating $50K per month from email,
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