Why You Should Create a Win-Back Series
Win back campaigns are a win-win. Not only do these campaigns re-engage your most valuable customers (ie, those who already made a purchase), but they also help you keep your email engagement rates high.
How to Write a Win-Back Series
You need to rekindle the spark in your customer relationship, which means reminding your customers why they subscribed in the first place. This series should contain 2-3 emails, and potentially include an offer.
What to Include In Your Win-Back Series
Brand colors and imagery
Your brand story - why do you do what you do?
An offer (it’s optional, but it almost always helps)
Win-Back Series Mistakes to Avoid
Only sending one email
Not writing compelling copy