Email Marketing Glossary.
Clear, no-fluff definitions of every email marketing term that matters—from open rates to double opt-in.
Order Confirmation Email
Also known as: order confirmation, purchase confirmation email
The order confirmation is the email customers actually look for. That built-in anticipation gives it sky-high open rates — and makes it a surprisingly valuable branding and engagement opportunity.
What should an order confirmation include?
Order number, items purchased, total, shipping and delivery details, and a support contact. Clear, reassuring, and easy to scan is the priority.
Why optimize order confirmations?
Their exceptional open rates make them prime real estate. Tasteful extras — a thank-you, care tips, or a subtle related-product suggestion — can deepen the relationship without undermining the transactional purpose.
Order confirmation best practices
Send immediately, keep the essential details prominent, stay on-brand, and avoid turning it into a hard-sell ad, which can create compliance issues.
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