Email automation lets you set up a message once and have it send itself to the right person at the right moment, forever. It's how small teams run sophisticated, personalized programs at scale.

How does email automation work?

You define a trigger (a signup, a purchase, an abandoned cart), optional conditions, and the emails to send. A workflow builder runs the logic automatically for every subscriber who qualifies.

Common email automations

Welcome series, abandoned cart recovery, post-purchase sequences, win-back flows, and browse-abandonment emails are the ecommerce staples. These automations reliably outperform one-off broadcasts.

Why use email automation?

It saves time, reaches people at high-intent moments, and personalizes at scale — which is why automated emails typically drive higher revenue per email than manual campaigns.