Email Marketing Glossary.
Clear, no-fluff definitions of every email marketing term that matters—from open rates to double opt-in.
Browse Abandonment Email
Also known as: browse abandonment, browse recovery email
Browse abandonment catches interest even earlier than cart abandonment. The shopper showed curiosity but didn't commit — a well-timed reminder can bring them back before that interest fades.
How does browse abandonment work?
When a known subscriber views products without adding to cart, a workflow triggers an email featuring what they browsed (and often related items), usually within hours.
Browse abandonment vs. cart abandonment
Cart abandonment targets shoppers who added items and left; browse abandonment targets earlier, lower-intent interest. Browse emails typically convert less than cart emails but reach a larger audience.
What makes a good browse abandonment email?
Show the viewed products, keep it helpful rather than pushy, add social proof, and include a clear path back to the product page.
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