Liz Kohler Brown Improves Lead Generation and Trial Signups with Drip + Uscreen

As digital art courses have grown in popularity, creators like Liz, who sell classes, resources, and art through an online membership, need more sophisticated ways to communicate with their members and grow their audience.  

Liz Kohler Brown sells a variety of live sessions and tutorials through her Studio Membership on Uscreen. After switching from Kajabi to Uscreen and driving $75K monthly, the next priority was to address issues they were having with member communication and audience segmentation.

Overcoming Integration & Segmentation Issues with Zapier, Flodesk, and Kajabi.

Before Drip and Uscreen, Liz and her team were using Flodesk for email marketing and Zapier to integrate Flodesk with Kajabi. With Zapier as the connection point between the two, they experienced numerous instances of members not receiving emails and non-members receiving emails they shouldn’t have received. 

The Zapier connection was unreliable, negatively impacting member satisfaction. Liz’s team wasn’t able to confidently email their audience because their segments weren’t accurate.

“Kajabi and Flodesk weren't talking well to each other. We thought members were in the right segment, but we weren’t sure. It was all through Zaps, and that wasn't working. We thought that we were sending our email out to just studio members, but we were just guessing.”
— Sarah Drey, Online Business Manager for Liz Kohler Brown

Their biggest reason for choosing Drip? The seamless, reliable integration between Drip and Uscreen.

The Drip + Uscreen Integration Fuels Hyper-Targeted Personalization.

With a direct integration between Drip and Uscreen, there’s a level of detail in segmentation that isn’t available with Zapier. Sarah, Liz, and the team have been able to target members and non-members differently. They’ve also been able to target people by subscription status via Custom Fields in Drip. 

When a member is pending cancellation or paused, they can stop sending normal Studio Membership emails and send payment reminders. Or, they can target potential members with special offers to get them to convert. 

They also love the automatic transfer of offer-related tags from Uscreen to Drip, using tags for former members to send targeted re-engagement campaigns.

“In Flodesk, we weren’t able to see attributed revenue. With Drip, you can see how many sales each email is driving. So if we get a lot of sales from one email and no sales from another one, we know we need to try a different approach.”
— Sarah Drey, Online Business Manager for Liz Kohler Brown

Drip & Uscreen Drive More Leads & Trial Sign-Ups.

The impact on the business from the level of personalization they've been able to achieve with Drip and Uscreen is improved lead generation and trial sign-ups. They use Drip and Uscreen to nurture people through their marketing funnel, from social media > website > email > membership. 

To get people to sign up for Liz’s email list, Sarah says they use a lot of strategic lead magnets and freebies that correlate with classes to encourage trial signups.

From there, they receive a weekly newsletter based on a YouTube video that Liz releases every few weeks. Then, they use their 7-day free trial to nurture signups to become members, where they’ve seen an impressive 50% conversion rate.

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