While acquiring new customers is important, your business will get to (or is already at) the point where retaining your current customers is just as crucial (and cheaper). Nearly 80% of consumers say that a positive brand experience overall post-purchase is important to them. This means that once a customer has made a purchase, you need to have an effective strategy to create loyalty with them. Post-purchase, you know something new about the customer, and you should incorporate that information into your subsequent messaging strategy. Drip makes it easy for you to connect with those customers and keep the conversation going!