This month, we have some exciting new customer segments, an update on product data syncs, enhanced data security, and a few feature sunsets to share.
3 New Best Customer Analysis Segments
In May, we launched a Best Customer Analysis report to help store-connected users easily identify, segment, and target your best customers. This month, we added three new segments to the report.
- Potential Champions: Customers who have made one recent purchase of significant value.
- At-risk Champions: Champions that are on the verge of aging out of the recency threshold to continue being Champions.
- Lapsed Champions: Previous Champions that have aged out of the recency threshold to be Champions.
Faster Product Data Syncs
We’ve dramatically reduced the amount of time it takes for product data from your store to be reflected in Drip—from 6-8 hours to near real-time (~5 minutes).
Now, when you’re segmenting based on product data from your store, or using the product block in the Visual Email Builder, you can feel confident that the data in Drip will be accurate.
Enhanced Data Encryption
With data breaches and other kinds of fraud on the rise, security is a top priority for us. This month, we added enhanced data encryption in transit and at rest to keep your data secure and maintain your privacy.
Sunsetting
Recommended Products
After careful consideration, we’ve decided to discontinue our Recommended Products feature.
- As of June 23, recommended products block will be unavailable to new customers.
- Starting on August 1, all emails using Recommended Products will automatically be updated with Top Selling Products.
We are investigating the future of product recommendations in Drip and considering alternatives, but in the meantime, you can use some of our other product-related email elements, like Top Selling Products, Product Content Block or Cart Abandonment.
If you are using recommended products in your scheduled email campaigns or emails connected to workflows:
- You can manually update your emails that contain this feature to have more control over your recommendations, or
- You can do nothing; your top-selling products will automatically replace your recommended products on August 1.
Magento Extension
Magento is a highly customizable and complex system with many different versions. For this reason, as of June 23, we are discontinuing our Magento extension for new customers.
This update doesn’t impact existing Magento integration users. We do, and will continue to, support our current Magento customers to the best of our ability. This means we will continue supporting the Magento versions we do today (Open Source (CE) 2.0, 2.1, 2.2, 2.3, 2.4.5).
We won’t commit to supporting any new version or functionality Magento may release in the future that may be incompatible with Drip.
Bug Fixes
- Fixed an issue causing the page to fail when attempting to look at a person's timeline.
- Updates made to ensure tags are applied appropriately for checkout, customer, and order events in Shopify.
- Improved consistency in the filter and sort designs across the user interface.
- Deleting a tag now removes that tag from all people instead of only active people.
- Resolved an issue preventing bulk operations from performing on saved segments.
- Fixed an issue with pagination for the Onsite campaign page.