Segmentation & Reports for Ecommerce

Personalize the marketing your audience receives based on actions that they’ve taken on your store. Market to each segment with custom campaigns & workflows.

An illustration showing all of the integrations and tools that connect with Drip, allowing data to get where it needs to go.

One home for your data

Data Centralization

Drip centralizes all of your store data in one place. Sync order and customer data, paid social custom audiences, third party integration data and more.

An illustration showing a customer segment being created in Drip to target customers who have placed at least one order in the hats category in the past month.

Use every nitty-gritty detail to craft your campaigns.

Deep Segmentation

Create dynamic, living audiences based on customer actions you care about. Segments update automatically, making it easy to understand what each shopper is browsing, opening, clicking, buying, and beyond.

A screenshot of an email performance card within Drip, showing the email's open rate, click-through-rate, unsubscribe rate, and bounce rate.

Understand the impact of every touchpoint.

Email Performance

Our easy to use dashboards and analytics tools surface the insights you need to adjust, iterate and improve your sending, no matter if it’s an email campaign, workflow or SMS.

A screenshot of the tags applied to a customer within their Drip record, showing tags such as hats, size medium, coupon user, tees, etc.

Track and group people at a glance.

Tags & Custom Fields

Get a complete understanding of every person by tagging them with fields only you can see. Use these custom tags to create dynamic audiences and tailored messaging.

A screenshot of the tags applied to a customer within their Drip record, showing tags such as hats, size medium, coupon user, tees, etc.

Your marketing ROI, made simple.

Revenue Attribution

When you connect your ecommerce store to Drip, we attribute revenue back to every email and SMS you send. Understand which campaigns are paying off, and what needs improvement.

Start understanding your shoppers today.

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