Turn Mass Marketing into 1-to-1 Conversations
Always have your thumb on the pulse of your customers. With segments, you’ll always be able to create meaningful groups of customers based on what they’re doing, like opening an email, visiting a page, downloading an ebook, or buying a product. The best part? Your segments will update automatically as people on your list meet (or don’t meet) the criteria for being in a segment, so you’re always talking to the right people.