A workflow is where automation actually happens. It's the visual map of "if this, then that" — the trigger, the timing, the conditions, and the emails — that runs automatically for every subscriber who enters it.

How does an email workflow work?

You set an entry trigger (like a signup or purchase), then add steps: emails, delays, branches, and conditions. Subscribers move through the path based on their behavior.

Common workflow examples

Welcome series, abandoned cart, browse abandonment, post-purchase, and win-back are the ecommerce staples. Advanced workflows branch based on what each subscriber does.

Why use workflows?

They deliver timely, relevant messages at scale with no manual effort — reliably outperforming one-off broadcasts on engagement and revenue.