Triggered emails react to what people actually do. Instead of sending everyone the same message, they respond to individual behavior, which makes them timely, relevant, and highly effective.

How do triggered emails work?

You set a behavioral trigger — a page view, a cart abandonment, a purchase, an anniversary — and the email fires automatically when a subscriber performs it, often within minutes.

Examples of triggered emails

Abandoned cart, browse abandonment, post-purchase follow-ups, back-in-stock alerts, and birthday emails are all behavior-triggered. Because they hit at the right moment, they convert far better than broadcasts.

Trigger email vs. drip campaign

All triggered emails are automated, but a drip campaign sends a fixed sequence over time, while a trigger email responds to a single real-time behavior. Many programs combine both.