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Email Marketing Glossary.

Clear, no-fluff definitions of every email marketing term that matters—from open rates to double opt-in. 

 

Seasonal Email Campaign

A seasonal email campaign aligns your email marketing with holidays, seasons, and cultural moments — like Black Friday, the holidays, or summer — to tap into heightened buying intent.

Also known as: holiday email campaign, seasonal campaign

Certain times of year come with built-in demand. Seasonal email campaigns meet shoppers when they're already in a buying mindset, making timing one of your biggest advantages.

How do seasonal campaigns work?

You plan around key dates — major holidays, shopping events, and seasonal shifts — with themed offers, creative, and a sending schedule that builds anticipation and urgency.

Examples of seasonal campaigns

Black Friday / Cyber Monday, holiday gift guides, back-to-school, Valentine's Day, and end-of-season sales.

Seasonal campaign best practices

Plan early, segment for relevance, avoid over-mailing during peak periods, and stand out with distinctive creative — inboxes are crowded when everyone runs the same promotions.

Related terms

Email Newsletter Promotional Email Email Blast Cold Email Broadcast Email Re-Engagement Campaign

Related reading from Drip

14 Creative Holiday Email Examples You Need to See 7 Little-Known Holiday Marketing Strategies

Frequently asked questions

What is a seasonal email campaign?
A seasonal email campaign aligns your email marketing with holidays, seasons, and cultural moments — like Black Friday or the winter holidays — to tap into shoppers' heightened buying intent.
How do seasonal email campaigns work?
You plan around key dates such as major holidays, shopping events, and seasonal shifts, with themed offers, creative, and a sending schedule designed to build anticipation and urgency.
What are examples of seasonal email campaigns?
Black Friday and Cyber Monday, holiday gift guides, back-to-school promotions, Valentine's Day campaigns, and end-of-season sales are all common seasonal email campaigns.
What are seasonal email campaign best practices?
Plan early, segment for relevance, avoid over-mailing during peak periods, and use distinctive creative to stand out — inboxes get crowded when every brand runs the same seasonal promotions.
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