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Email Marketing Glossary.

Clear, no-fluff definitions of every email marketing term that matters—from open rates to double opt-in. 

 

Sender Name

The sender name, or "from name," is the name displayed as the sender in a recipient's inbox. A clear, recognizable sender name is a major factor in whether people open your email.

Also known as: from name, sender name, display name

Before anyone reads your subject line, they see who it's from. The sender name is the first trust signal in the inbox — and a familiar one is often the difference between an open and a delete.

Why does the sender name matter?

Recipients decide whether to open partly based on recognition. A consistent, recognizable sender name builds familiarity, while a confusing or changing one erodes trust and can hurt deliverability.

What makes a good sender name?

Clear and recognizable — your brand name, a person at the brand, or a combination like "Sarah from [Brand]." Consistency across sends matters more than cleverness.

Sender name best practices

Keep it consistent, avoid no-reply where possible, and make sure it aligns with an authenticated sending domain to satisfy modern sender requirements.

Related terms

Subject Line Call to Action (CTA) Preheader Email Template Personalization Dynamic Content

Related reading from Drip

What Do Google & Yahoo's New Sender Requirements Mean? Email Setup (Help Center)

Frequently asked questions

What is the sender name in email?
The sender name, or 'from name,' is the name displayed as the sender in a recipient's inbox. Alongside the subject line and preheader, it's one of the first things people use to decide whether to open.
Why does the sender name matter?
Recipients often decide whether to open based on whether they recognize the sender. A consistent, recognizable sender name builds familiarity and trust, while a confusing or frequently changing one hurts opens and deliverability.
What makes a good sender name?
Clarity and recognizability — your brand name, a person at the brand, or a combination like 'Sarah from [Brand].' Consistency across sends matters more than being clever or creative.
What are sender name best practices?
Keep it consistent across campaigns, avoid generic 'no-reply' names where possible, and ensure it aligns with a properly authenticated sending domain to meet modern mailbox provider requirements.
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