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Email Marketing Glossary.

Clear, no-fluff definitions of every email marketing term that matters—from open rates to double opt-in. 

 

CCPA

The CCPA (California Consumer Privacy Act) is a state privacy law that gives California consumers rights over their personal data, including the right to know, delete, and opt out of the sale of their information.

Also known as: California Consumer Privacy Act

The CCPA reshaped privacy expectations in the US. If you handle the personal data of California residents at any meaningful scale, its rules shape how you collect, use, and honor requests about that data — including email addresses.

What rights does the CCPA give consumers?

The right to know what personal data is collected, to have it deleted, to opt out of its sale or sharing, and to non-discrimination for exercising these rights.

How does the CCPA affect email marketing?

You must be transparent about data collection, honor deletion and opt-out requests, and provide clear privacy disclosures. It complements CAN-SPAM's email-specific rules.

Staying compliant

Maintain a clear privacy policy, provide accessible data-request mechanisms, and only collect what you need. This is general information, not legal advice — consult a professional for your situation.

Related terms

CAN-SPAM Act GDPR (Email Marketing) Opt-In Unsubscribe Permission-Based Marketing

Related reading from Drip

California Consumer Privacy Act (Help Center)

Frequently asked questions

What is the CCPA?
The CCPA (California Consumer Privacy Act) is a state privacy law giving California consumers rights over their personal data, including the right to know what's collected, to delete it, and to opt out of its sale.
How does the CCPA affect email marketing?
You must be transparent about data collection, honor deletion and opt-out requests, and provide clear privacy disclosures. It complements CAN-SPAM, which covers email-specific rules like unsubscribe requirements.
What rights does the CCPA give consumers?
The right to know what personal data is collected about them, to have it deleted, to opt out of the sale or sharing of their data, and to non-discrimination for exercising these rights.
How is the CCPA different from GDPR?
Both are privacy laws, but GDPR (EU) generally requires opt-in consent before processing data, while the CCPA (California) focuses more on transparency and giving consumers the right to opt out. This is general information, not legal advice.
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