Start of main content

Email Marketing Glossary.

Clear, no-fluff definitions of every email marketing term that matters—from open rates to double opt-in. 

 

BIMI

BIMI (Brand Indicators for Message Identification) is a standard that displays your brand's verified logo next to your emails in supporting inboxes — but only if your domain is properly authenticated.

Also known as: Brand Indicators for Message Identification

BIMI turns strong authentication into a visible trust badge: your logo, right next to the sender name in the inbox. It rewards good email hygiene with brand recognition and credibility.

How does BIMI work?

Once you have DMARC enforced and publish a BIMI record pointing to your logo, supporting mailbox providers display that logo beside your authenticated emails.

What are BIMI's requirements?

A DMARC policy at enforcement (quarantine or reject), a specifically formatted logo (SVG), and — for some providers — a Verified Mark Certificate (VMC) proving trademark ownership.

Why use BIMI?

It boosts brand visibility and trust in the inbox and can lift engagement. It also motivates the strong authentication that improves deliverability overall.

Related terms

Email Deliverability Sender Reputation SPF DKIM DMARC Hard Bounce

Related reading from Drip

Ecommerce Email Deliverability: 9 Ways to Reach the Inbox

Frequently asked questions

What is BIMI?
BIMI (Brand Indicators for Message Identification) is an email standard that displays your brand's verified logo next to your emails in supporting inboxes, provided your domain is properly authenticated.
How does BIMI work?
Once you enforce DMARC and publish a BIMI record pointing to a correctly formatted logo, supporting mailbox providers display that logo beside your authenticated emails in the inbox.
What are the requirements for BIMI?
You need a DMARC policy at enforcement (quarantine or reject), a logo in the required SVG format, and — for some providers, including Gmail — a Verified Mark Certificate (VMC) proving trademark ownership.
Why should I use BIMI?
BIMI increases brand visibility and trust in the inbox, can lift engagement, and encourages the strong authentication (DMARC enforcement) that improves your overall deliverability.
An illustration of a an envelope with a thumbs up.
An illustration of an envelope with an arrow.

Come for the automated marketing. Stay for the endless revenue growth.

Start a 14-day free trial, no credit card required.

Try Drip today