We’re kicking off 2026 with updates designed to give you more control, better visibility, and a faster day-to-day experience inside Drip.
From smarter Shopify triggers to cleaner WooCommerce account structures, richer subscriber history, and meaningful performance improvements, January is all about helping you act at the right moment with more precision and confidence
Here’s what’s new.
Not every shopper makes it to checkout, but adding to cart is still a strong buying signal
With the new Add to Cart trigger, you can start a workflow the moment someone adds a product to their cart, even if they never begin checkout. That means you can engage shoppers earlier while interest is still high.
Used alongside Abandoned Checkout, you can now follow up across more stages of the buying journey and tailor your messaging with greater precision.
Already using Shopify with Drip? A quick integration update and small workflow adjustment is all it takes.
Running multiple stores just got easier.
Multisite support allows each WooCommerce store to connect to its own Drip subaccount, giving you brand-level visibility and precision targeting across your stores.
With each store structured independently, reporting, segmentation, and automation stay aligned with how your business operates, making it easier to manage campaigns with clarity and control.
Understanding how and why someone joined your list helps you make smarter marketing decisions.
Subscriber profiles now include more detailed subscription history and source information, giving you clear insight into:
With greater visibility into subscription activity, you can better understand what’s driving list growth, identify meaningful changes, and take action with confidence.
Drip’s full Help Center library is now accessible directly inside your account.
Search, browse, and open detailed documentation without leaving Drip, so you can find answers and keep moving without interrupting your workflow.
Get the guidance you need, right when you need it.
We migrated to the latest Shopify API version to keep your integration aligned with Shopify’s newest standards and capabilities.
This update supports continued data accuracy and ensures your integration works smoothly as Shopify evolves.
It’s part of our ongoing commitment to ensuring your Shopify connection remains modern, scalable, and ready for what’s next.
The Single Email list page now loads faster, making it quicker to review sends and performance data.
As one of the most frequently used areas in Drip, this update helps you analyze campaigns, make decisions, and move efficiently between tasks.
It’s part of our continued investment in performance across the platform, helping everyday work like building emails, managing subscribers, and reviewing reports run even more smoothly.
More improvements are already on the way.
We’ve resolved a range of issues across integrations, analytics, segmentation, and workflows to support accuracy, consistency, and a seamless experience across Drip.