Welcome Series-Designing Workflows

A welcome series is a series of emails that introduce people to your brand. A Welcome Series is one of the most important touchpoints in the customer lifecycle. It’s so much more than just an email to deliver that coupon you promised them when they signed up. It introduces your customers to your brand, gets them excited about doing business with you, and lets them know what they can expect from your brand.

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Welcome Series-Designing Workflows - Workflow Diagram

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