Re-Engagement and List Pruning
With time, any list will accumulate people who stop opening emails. If there are enough unengaged people on your list, you’ll see lower open rates and eventually a lower sender reputation. Before you mercilessly prune your list, give folks one last shot with this re-engagement workflow. If they don't reply or click, then get out the trimmers and prune away,
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We’ll show you how a workflow like this makes your customers happier and your life easier.