Normalizing Name Fields
If you're growing your list and have noticed people entering their full names when you are asking for only first names, or they're putting their first name in all lowercase, this workflow resolves that and puts that extra bump in your personalization efforts. Sync and normalize first name, last name, and any other name fields you're using in your personalization efforts.
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We’ll show you how a workflow like this makes your customers happier and your life easier.