The Rise of Hyper-Product Personalization in the Wake of Amazon
How do online businesses survive in the world of Amazon? Amazon is becoming a commodity market, which is leaving a wide open opportunity for micro-brands to target and engage their audience better and have a huge impact while doing it.
Value, experience, and above-and-beyond commodity will beat Amazon, so here's how to do that with automation and personalization. Build community, personalize, enhance experiences, and win with your online shop.
Editor in Chief at BigCommerce