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The Rise of Hyper-Product Personalization in the Wake of Amazon

How do online businesses survive in the world of Amazon? Amazon is becoming a commodity market, which is leaving a wide open opportunity for micro-brands to target and engage their audience better and have a huge impact while doing it.

Value, experience, and above-and-beyond commodity will beat Amazon, so here's how to do that with automation and personalization. Build community, personalize, enhance experiences, and win with your online shop.

Tracey Wallace headshot

Tracey Wallace

Editor in Chief at BigCommerce

Tracey is the Editor in Chief at BigCommerce and author of's 2017 must-read book "The Definitive Guide to Selling on Amazon." She's been in this biz for a while now, and has a knack for being a coupl'a steps ahead in the ecomm world.