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Overview

Split Test



Workflow Split Tests run a series of marketing tactics (email, discounts, FB Custom Audiences, etc.) against another series (email only) to help declare a winner. When a split test is complete, view the results, evaluate the impact and choose the winning path for future use.

Create a Split Test

  1. Add an action and select the Split Test node
  2. Name the split test
  3. From the drop-down, select the number of paths to measure against one another
  4. Click Save
  5. Under each Path A/B/C/D/E, add the node(s) needed to complete the path
  6. Select an Action, Decision, Parallel Paths, or Delay in a nested Split Test Workflow node
  7. Click Activate Workflow

To activate the Split Test, start the Workflow.

Evaluate Split Test Results 

split test declare a winner

The Results Modal allows you to evaluate the metrics and declare a winner. Drip will not calculate the statistical significance of your split test result. To manually declare a winner: 

  1. Click the Split Test node
  2. Click the Declare Winner button for the winning path 
  3. The Workflow will now display only the winning path

Learn more about the best practices for selecting which path is the winner with A/B Testing Significance Calculator and A/B Test Guide Calculator.

If revenue and order conversions are not configured, evaluate split test paths in one or more of the following ways.

  • Highest total site visits to a URL
  • Emails with the highest open rate
  • Highest click rate
  • Lowest unsubscribe rate

Add a Split Test to an Active Workflow

add split test to active workflow

Before you add a Split Test node to your active Workflow, review the following impacts it will have on the active Workflow.

  • No new people will be added to the Workflow
  • People currently enrolled in the Workflow will skip the drafted Split test node and proceed on to the next node in the Workflow
  • The Split Test and Workflow will not reactivate until the Split Test is saved and the Workflow is started
  • Once the Workflow is started, the people who have not reached the Split Test will pass through the Split Test node
  • Once the Workflow is started, any new people added to the Workflow will pass through the Split Test node

Add a Split Test node

  1. In the active Workflow, click to add a node.
  2. Select Split Test
  3. Click Pause and add test
  4. Name the Split Test
  5. From the drop-down, select the number of paths to measure against one another
  6. Click Save
  7. Under each Path A/B/C/D/E, add the node(s) needed to complete the path
  8. Select an Action, Decision, Parallel Paths, or Delay in a nested Split Test Workflow node.
  9. Click Start  Workflow

 

You must Start the Workflow to receive new people in the Workflow and activate the Split Test.