User Manual

Integration Features

This integration has not yet been released. If you are interested in being an early adopter, please fill out this form.  

After you’ve connected the integration, confirm that it’s syncing historical data by viewing your customer list on the People page in your Drip account. The integration syncs your customer list, historical orders, and products.

Click into someone’s Profile to see their orders, profile fields such as first and last name. 

If you’re looking for a specific WooCommerce customer in Drip, search for their email address on the People page and then click into their Profile > Orders page to verify that their order is in Drip. 


Email Preference

Email preference indicates whether a customer has opted into your marketing emails, and determines if you can send commercial or transactional emails to them. 

All new Woocommerce customers are brought over as Active and unsubscribed to email marketing. WooCommerce does not have a marketing preference option upon checkout, so Drip must assume that they have not opted in to marketing emails. This means that they can only receive transactional emails from you. 

Once added to Drip, email preference only changes via interaction with Drip and Drip emails. 



Create a more individualized shopping experience to boost customer engagement and drive more sales using Segmentation. With the data you collect from your store, you can find groups of people that have shown the following commonalities in the way they shop:

  • Order frequency
  • Order infrequency
  • Products purchased
  • Price range/quantity of products purchased

With segmentation, you can use that information to better target the right people for certain emails.

Build Automation

Install our out-of-the-box Workflows configured for WooCommerce, or build your own. Utilize the power of Drip and meet your customers where they are with our behavior-based visual Workflows. 

Check out our Designing Workflows Webinar Series for a deep dive into the why, what, and how of each ecommerce strategy that we recommend implementing for your store. 

Add Products into Your Emails

Easily add products from your catalog to an email with our Product Content Block. Use the block in the Visual Email Builder in any Broadcast, Campaign, or Workflow to send products from your store. Once this block has been added, you can quickly search for and add products from your catalog.

It can take up to 24 hours for products to populate in the Product Block.  

Track Revenue

Account Dashboard.

See how your strategies are performing on your Account Dashboard. Drip shows you: 

  • Overall revenue performance of your store
  • A visualization of how your customers are moving through the journey to loyal
  • Top-performing Drip strategies
  • Recommended strategies to drive first and repeat purchase 
  • Revenue performance of up to three strategies 

Get even more granular by looking at individual Broadcast, Campaign, and Workflow Dashboards. These dashboards show you the overall revenue performance and crucial email metrics of your strategy.


Drip displays the currency amount that is passed through from WooCommerce and makes no conversions. For the United States dollar (USD) there is nothing for you to do here. However, if your store is set to the Euro, for example, you must set Drip to be in the Euro as well. If your store is in Euro and your Drip account is in USD, the amounts will be incorrect.

If your WooCommerce store is set to another currency, go in and manually update the currency symbol wherever it’s used in your emails. For example, the cart abandonment block includes a ${{ product.price }} that you will want to change to £{{ product.price }}

To change the currency symbol in your emails:

  1. Open the email where you want to change the currency symbol 
  2. Click into the ${{ product.price }} box
  3. Manually delete the $ and add the £ symbol