User Manual

Integration Features

After you’ve connected the integration, view your customer list on the People page in your Drip account. The integration syncs your customer list, historical orders, and products.

Click into someone’s Profile to see their previous orders and profile fields such as first and last name. 

Lookup a specific WooCommerce customer in Drip by searching their email address on the People page, and then click into their Profile > Orders page to view their orders in Drip. Check out the Website Session tab to see which products and pages they’re viewing in your store!


Email Preference

Email preference indicates whether a customer has opted in to your marketing emails, and determines if you can send commercial or transactional emails to them. 

All new Woocommerce customers are brought over as Active and unsubscribed to email marketing. WooCommerce does not have a marketing preference option upon checkout, so Drip must assume that they have not opted in to marketing emails. This means that they can only receive transactional emails from you. 


Subscribe to marketing email checkbox.

The Drip for WooCommerce plugin provides an option to add a “Subscribe to marketing email” checkbox upon checkout. When people check this box, they’ll be subscribed to marketing email in Drip and you can send them commercial emails. You can edit the default text for this option in WooCommerce under Settings > Drip.

Email marketing settings in WooCommerce.

Once added to Drip, email preference only changes via interaction with Drip and Drip emails. 



Create a more individualized shopping experience to boost customer engagement and drive more sales using Segmentation. With the data you collect from your store, you can find groups of people that have shown the following commonalities in the way they shop:

  • Order frequency
  • Order infrequency
  • Products purchased
  • Price range/quantity of products purchased

With segmentation, you can use that information to better target the right people for certain emails.

Build Automation

Install our out-of-the-box Workflows configured for WooCommerce, or build your own. Utilize the power of Drip and meet your customers where they are with our behavior-based visual Workflows. 

Check out our Designing Workflows Webinar Series for a deep dive into the why, what, and how of each ecommerce strategy that we recommend implementing for your store. 

Add Products into Your Emails

Easily add products from your catalog to an email with our Product Content Block. Use the block in the Visual Email Builder in any Broadcast, Campaign, or Workflow to send products from your store. Once this block has been added, you can quickly search for and add products from your catalog.

Use Product Recommendations to give personalized recommendations to open your customers up to other products you offer and encourage repeat purchase behavior. 

 Introduce new customers to the most popular items in your store by adding Top-Selling Products into your emails. 


It can take up to 24 hours for products to populate in the Product Block.  

Track Revenue

Revenue Analytics

See how your strategies are performing on your Revenue Analytics. Drip shows you: 

  • Overall revenue performance of your store
  • A visualization of how your customers are moving through the journey to loyal
  • Top-performing Drip strategies
  • Recommended strategies to drive first and repeat purchase 
  • Revenue performance of up to three strategies 

Get even more granular by looking at individual Single Email Campaign, Email Series Campaign, and Workflow Dashboards. These dashboards show you the overall revenue performance and crucial email metrics of your strategy.


Drip displays the currency amount that is passed through from WooCommerce and makes no conversions. For the United States dollar (USD) there is nothing for you to do here. However, if your store is set to the Euro, for example, you must set Drip to be in the Euro as well. If your store is in Euro and your Drip account is in USD, the amounts will be incorrect.

If your WooCommerce store is set to another currency, go in and manually update the currency symbol wherever it’s used in your emails. For example, the cart abandonment block includes a ${{ product.price }} that you will want to change to £{{ product.price }}

To change the currency symbol in your emails:

  1. Open the email where you want to change the currency symbol 
  2. Click into the ${{ product.price }} box
  3. Manually delete the $ and add the £ symbol