User Manual


SMS marketing is one of the most effective ways to get a message in front of your audience—and it's almost guaranteed that your message will be read. Think about it. Today mobile phones are always an arm’s length away, and it shows in SMS engagement rates. Text messages have an average open rate of 98%, and the average time for SMS message responses is 90 seconds. 

The speed and sky-high engagement rates of SMS are reason enough to implement this channel in your marketing strategy, but with that comes higher stakes if you misuse it. Given the proximity and personal nature of SMS for customers, it’s important to get it right the first time around. Communicating strategically is key–and Drip is here to help you implement texts into your marketing strategy and create that perfect customer journey. 

Step by Step Instructions


General Information


Best Practice 



SMS is only available if the Support All People feature is enabled in your Drip account.