User Manual
Overview

Track Single Email Campaign Revenue

There are a few ways to monitor a Single Email Campaign in Drip. To view in-depth Single Email Campaign results, go to the Campaign Dashboard. To see email metrics at a glance, go to the list of Single Email Campaigns.

Campaign Dashboard

The Broadcast revenue dashboard.

Campaign Dashboard with revenue metrics.

broadcast_non-revenue_reporting_dashboard

Campaign Dashboard without revenue metrics.

Split Test Results.

The Campaign Dashboard reports your revenue and engagement performance. Email analytics such as open, click and unsubscribe rates are all tracked on the dashboard. If you track revenue with Drip, total revenue and average order value are also reported. For each sent Single Email Campaign you can:

  • View Lifetime email engagement stats: Opens, Click-through, and Unsubscribes 
  • Analyze revenue performance: Overall Revenue, Order Count, Revenue Per Subscriber, and Average Order Value
  • View the email content
  • Quickly duplicate a high-performing broadcast
  • View Recipients
  • View Split Test Results

Performance Time Frame

The time frame determines the amount of time in hours, days, or historical since the send date to report email analytics. Once an option is selected, the dashboard is refreshed with analytics that pertains to the selected range of time. To view the data for a given time frame:

  1. Click From Send Date in the upper right-hand corner of the dashboard
  2. Select the time frame you would like to view

The dashboard will display data within that time frame.

Single Email Campaign List

To access the list of your Single Email Campaigns in your account, click the Single Email Campaigns tab.

Sort Campaigns

Sort Single Email Campaigns in your account by the following:

  • All shows every Single Email Campaign email currently in your account
  • Drafts show Single Email Campaigns that have not yet been scheduled
  • Scheduled shows Single Email Campaigns that have been scheduled to send 
  • Sending shows Single Email Campaigns that are currently in the processing of being sent
  • Sent shows Single Email Campaigns that have finished sending

Further sort the Single Email Campaigns list by the following criteria:

  • Newest Sending Time sorts Single Email Campaigns by the closest upcoming send times
  • Oldest Sending Time sorts Single Email Campaigns by the furthest scheduled send times
  • Most Recent sorts Single Email Campaigns by the most recently created in your account
  • Oldest sorts Single Email Campaigns by the most previously created in your account
  • A-Z sorts Single Email Campaigns in alphabetical order by name
  • Z-A sorts Single Email Campaigns in reverse alphabetical order

Switch to View Email Metrics

If you track revenue with Drip, you have the option to switch and view email metrics:

  1. Click on the three dots next to Revenue/Person
  2. Click View Email Metrics
  3. You will see the email metrics for each Single Email Campaign

Group Single Email Campaigns

Organize the Single Email Campaigns in your account based on their purpose using Groups.

Search Single Email Campaigns

Find an individual Single Email Campaign by entering its name into the search bar.