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User Manual
Overview

Purchase Events

Item order created & Order created

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These events fire after a customer has finished placing an order on your store.

An order can be placed in the following ways:

  • Automatically by a customer who is shopping on your store

  • Manually through the Orders section of your Shopify account.

After an order is placed, Shopify sends information about the order over to your Drip account. These events get recorded and displayed on the person's activity timeline. Click + to show more information about each event. 

Item order created is a Drip generated event that makes it easier for users to dynamically insert event data into marketing emails. This includes the name, title, quantity, and value of the items that make up the order.

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Order created is the Shopify event that Drip uses to parse information from the line_items property to make those bits of information more accessible through Drip's Item order created event.  

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To automate with these events in a Workflow or Rule, set up a trigger with either the Item order created or Order created event.

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You can use these events side-by-side followed by an action to apply a tag and a one-off email to thank a customer for their purchase.

Only the first event that comes is available in liquid. Having multiple triggers side-by-side is equivalent to “or” operators (either event A OR event B OR event C).

The following workflow configuration lets you capture the different properties from each event and inject them into an email:

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Event properties useful in one-off emails

  • Item order created

    • {{ event.title }} Returns the title of the product in the order.

    • {{ event.quantity }} Returns the quantity of the item ordered.

  • Order created

    • {{ event.line_items }} Returns the raw code (JSON) which holds the data about the order.

Here's an example of those shortcodes placed into an email:

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Output:

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Item order cancelled & Order cancelled

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These events fire when an order is canceled in Shopify. A Shopify account admin can cancel an order under the Orders section.

An order can be canceled by the following method:

  • Shopify account admin manually cancels the order

After an order is canceled, these events get recorded and displayed on the person's profile. Click + to show more information about each event. 

Item order cancelled is a Drip generated event that makes it easier for users to dynamically insert event data into marketing emails. This includes the name, title, quantity, and value of the items that make up the order.

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Order cancelled is the Shopify event that Drip uses to parse information from the line_items property to make those bits of information more accessible through Drip's Item order created event.  


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To automate with these events in a Workflow or Rule, set up a trigger with the Item order cancelled or Order cancelled event.

The following workflow configuration lets you capture the different properties from each event and inject them into an email:

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Event properties that can be used in an email:

  • Item order cancelled

    • {{ event.title }} Returns the title of the product in the order.

    • {{ event.quantity }} Returns the quantity of the item ordered.

    • {{ event.order_id }} Returns order's identification number.

  • Order cancelled

    • {{ event.line_items }} Returns the raw code (JSON) which holds the data about the order.

Here's an example of those shortcodes placed into an email:

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Output:

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